Our Story

Four Generations

Exeter Produce is recognized as a leader in the fresh produce industry. With quality products and excellent customer service, Exeter Produce aims to not only meet, but surpass the expectations of our valued customers.

  • 1951

    Exeter Produce is Founded

    Our First Step

    Initially we grew Rutabagas for the North American market.

    a delicious Rutabaga a number of delicious Rutabagas delicious Rutabagas being pulled out of the ground

    Rutabaga is a cross between a cabbage and a turnip. Also called a Swedish Turnip or a "Swede", it is very high in iron, and easy to prepare.

  • 1961

    Expansion and Growth

    Significant Growth in Huron County

    Throughout the early 60's, an aggressive growth plan allowed us to acquire 2,800 acres of prime agricultural farm land in Huron County and expand our product offering to our current menu today.

    a beautiful green field of cabbages
    • Rutabagas, Washed, Waxed
    • Carrots, Beans, Peppers and Cabbage
    • Washed, Sorted, Boxed or Bagged On Site
    • Shipped to Market

    We've been growing 4 different varieties of cabbage for over 50 years at Exeter Produce

  • 2002

    Technological Growth

    Strategic Investment In Technology Spurs Development

    In addition to adding a 22 acre hydroponic greenhouse facility in Exeter, Ontario, we continue to invest in significant technology and software upgrades, recognizing the benefits to quality, consistency and waste management that come from updates to our systems and technologies.

    • GPS Planting Technology
    • Exacting Waste Free Fertilization
    • Remote Connectivity With Equipment
    • Field Labour Productivity Software
    an overhead shot of a 22 acre greenhouse in Exeter

    We welcome other quality growing operations who meet VeriFine standards to partner with us. Four generations of experience offers growers a reliable partner that can help meet growing demand locally and globally.

  • 2024

    Today and Beyond

    Premium Quality Produce

    Supplying Canada, Northeastern U.S. and the Caribbean, the Exeter Produce Family is committed to providing consistent, high quality, delicious produce. If you see the Veri-Fine Brand, you know you can trust the taste, our history ensures it.

    Acres

    5050

    Lbs Of Food Donated Since 2016

    780122

    Generations Of Growers

    4

    Years Growing

    74

What's Happening at Exeter Produce

Hot Pepper Heat Scale and the Scoville Scale

Hot Pepper Heat Scale and the Scoville Scale

Do you know how hot a Caribe Pepper or Fresno Pepper is? Or how scorching a Ghost Pepper or Carolina Reaper is? Do you know how spicy the peppers you are growing are, or why some peppers have sweet flavors but with some spice in it? This is where the Scoville Scale comes into play. Read to learn more about the hottest peppers in the world and their rankings, and how the Scoville Scale was created to determine a pepper ranking.

What is the World’s Hottest Pepper?

So, what is the hottest pepper on Earth? We’re answering all of your fiery questions by providing our list of peppers ranked by type and Scoville Heat Units. From the innocently mild to the screaming hot, check out the Scoville Heat Unit Scale and learn the heat intensity between hot pepper varieties and extracts:

Heat Table:
Scoville Heat Units (SHUs) Pepper & Extract Varieties Type Heat Rating
15,000,000 - 16,000,000 Pure Capsaicin Super Hot 10
2,000,000 - 10,000,000 Pepper Extracts - i.e. The Source, Blair's Reserve Super Hot 10
8,800,000 - 9,100,000 Norhydrocapsaicin Super Hot 10
6,000,000 - 8,600,000 Homocapsaicin, Homodihydrocapsaicin Super Hot 10
2,500,000 - 5,300,000 US Grade Police Pepper Spray Super Hot 10
2,693,000 Pepper X Super Hot 10
2,000,000 - 2,200,000 Carolina Reaper Super Hot 10
1,500,000 - 2,000,000 Trinidad Scorpion, Butch T, Naga Viper, Common Pepper Spray Super Hot 9
855,000 - 1,463,000 Ghost Pepper (Bhut Jolokia) Super Hot 9
876,000 - 1,500,000+ Dorset Naga Super Hot 7
350,000 - 855,000 Red Savina Habanero, Indian Tezpur Hot 6
100,000 - 350,000 Habanero, Scotch Bonnet, Bird’s Eye, Jamaican Yellow Mushroom Medium 5
50,000 - 100,000 Thai Hot Peppers, Chilitepin, Santaka Medium 4
30,000 - 50,000 Cayenne, Tabasco, Pequin, Aji Amarillo, Aji Charapita Medium 3
15,000 - 30,000 Chile de Arbol, Manzano Medium 3
5,000 - 15,000 Serrano, Yellow Wax Pepper Mild 2
2,500 - 5,000 Jalapeno, Poblano, Chipotle Jalapeño, Mirasol Mild 1
1,500 - 2,500 Sandia, Cascabella, NuMex Big Jim Mild 1
1,000 - 1,500 Ancho Poblano, Anaheim, Pasilla, Espanola Mild 1
100 - 1,000 Paprika, Mexican Bell, Pepperoncini, Cherry Mild 1
0-100 Sweet Bell Peppers, Sweet Banana, Pimento Mild 1

With over 50,000 pepper varieties in the world and new varieties being created every year, it can be overwhelming to keep up with the heat levels of peppers. Even we have to double check hot pepper ratings because we are adding new seeds to our store every year, or a new hot pepper is added to the top 10 hottest peppers of the year.

Growers are producing the hottest hybrids every year with hopes of pushing the Scoville Scale. In 2023, Pepper X officially became the hottest pepper in the world, surpassing the previous holder of the Carolina Reaper. However, there are some serious competition with rumors of even hotter peppers such as the Dragon’s Breath and the Apollo pepper. There is no confirmation that these peppers are hotter than Pepper X, but this just means we’ll have to wait for more official announcements!

What is the Scoville Scale?

We get questions about what the Scoville Scale is, and you may know it as the Chili Heat Scale or the Chile Scoville Scale. The Scoville Scale is a measurement of the heat and pungency of chili peppers where each pepper is recorded in Scoville Heat Units (or famously known as SHUs). The scale is named after its creator, Wilbur Scoville, who created the Scoville Organoleptic Test in 1912.

What Does the Scoville Scale Measure?
The hot pepper scale use Scoville scale as a hotness scale
It’s quite simple. Scoville heat units are a measurement of sugar and water. The test measures chili heat by figuring out how much sugar-water needs to be diluted into a chili pepper to get to where you no longer feel the heat at all. The creator, W. Scoville, would dilute the solutions bit by it until the taste testers felt no more burn, and then he would assign a number to the chile pepper based on the amount of dilutions needed to kill the heat.

What creates that burning sensation on our tongues and makes us sweat is the capsaicin. It’s the chemical compound found in peppers, and you can find it in the oil residing in the pepper or seeds. Today, we’re not using taste testers (which would be a pretty sweet job). It’s been replaced by the High Performance Liquid Chromatography, HPLC, which efficiently measures the pepper’s heat by determining the exact concentration of capsaicin.

From Mild to Incredibly Hot
You should know that heat scales are purely subjective. Even with a scientific test using Scoville Heat Units, the hotness of peppers can vary in the same variety from plant to plant, and even on the same plant! That’s why you may see a range of hotness for a specific pepper or a possibility that the chili could be hotter than what it claims. If you’re feeling brave to try a super-hot pepper, check out the most scorching, blazing, ear-vibrating hottest pepper seeds. If you prefer to take a walk to the mild side instead, we have the juiciest, yummiest, sweetest pepper seeds great for a variety of culinary uses.

Hot peppers are a lot of fun, this is why we love what we do. But, please take them seriously and handle with care.

Remember the Reason for the Season

Remember the Reason for the Season

We would like to thank all those who supported us during the past season in these challenging times. We look forward to continuing to feed North America in 2022. Please view our new Rutabaga Recipes under the Recipe Page under Produce .
Happy Holidays from everyone at Exeter Produce
--The Team

Want to get creative with produce?

Elf makes a snowman
Elf doesn’t need snow to make a snowman! A few veggies will do just fine. Here’s what you’ll need to help your Elf make a veggie snowman: three small rutabagas, the top of a bell pepper, two cranberries, the end of a carrot or a baby carrot, and two celery sticks.

Begin by assembling the body. Use skewers to stack and hold the turnips in place. Attach the eyes, nose, and arms with skewers or toothpicks. Set the bell pepper hat on top. Sprinkle coconut flakes around the base of the snowman to create “snow.”

Check out our QR Code !

Check out our QR Code !

We now apply the QR code to our Rutabagas! Find one of our rutabagas in your local grocery retailer and scan the QR code to check out our latest recipe suggestions!

We recently began to offer recipe options to help you find your favourite take on the Rutabaga!

We introduced a recipe page to our website to show others the recipes we enjoy here at Exeter Produce.

Please check out the "recipe" page under the "Produce" drop down menu on the top of the home page. We will suggest different recipes for all the different commodities throughout the year -- currently focusing on the Rutabaga for the holiday season.

Partner With Exeter Produce.

About Us

Located in Southwestern Ontario, Exeter Produce is a grower and packer with over six decades of food handling experience.

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Our Contacts

215 Thames Road West, Exeter, ON N0M 1S3
Canada

1 (519) 235-0141
1 (800) 881-4861